It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal. Virtual Events/Hybrid Events Virtual events are most likely here to stay for 2021 and […]
Are you scrolling through your photo library wishing you could capture better images for your small business’ social media channels? Using stock photos and graphics for every post can make it harder for your audience to connect with your brand. However, professional photography can be expensive and with most people working remotely, it’s even harder […]
Is it better to do nothing if you can’t afford to go big? Can you use social media effectively with a limited amount of time and/or money? “Do I HAVE to be on Facebook? I HATE Facebook!” These are typical questions that we get from prospective and current clients who come to us to […]
Are you the owner of a small business? Who has by default also had to grab the social media by the reigns? Or perhaps you were hired for one thing but have now been asked to work on social media. Either way, social media is a lot of work. It takes a strategy and consistency […]
Arlington Strategy Presents: ZOOM* Bingo Stuck on endless ZOOM or GoToMeeting calls? Stay engaged on your next video meeting with our fun ZOOM Bingo! Like most of the world, our team has been on nonstop Zoom video conference calls for the last couple of weeks. While we can’t do anything about staying home (our local […]
Instead of another “How We Are Responding” Post – Try This Over the past week, life as we know it has changed dramatically: schools closed; restaurants closed or partially operating; fitness centers, tutoring, dentists, all closed. Every day brings new restrictions and more businesses having to alter their operations. Messaging through the rapidly changing landscape […]
Twitter has become the easiest social media platform for live event coverage. Now, it isn’t just for individuals, it’s for brands too. What is “live tweeting”? verb: gerund or present participle: live-tweeting definition: post comments about (an event) on the social media application Twitter while the event is taking place.” Source: Oxford Dictionaries. “Definition of […]
How our agency created efficiency by adopting a new social media management platform. By: Brooke Tannehill, Summer 2018 Intern, Clemson University With the growth of social media and the explosion in new content being created daily, it is important not only to be social media savvy but also judicious with your time. Social media managers […]
Tutoring Club of McLean June 2012-Current What a wonderful day when I learned of Jennifer and Arlington Strategy through one of my clients! Without question, Jennifer was just what we needed. Her powerful combination of vision, dedication, energy and knowledge ensured a solid social media and marketing plan to take our 2-1/2 year old […]
“Jennifer and her team at Arlington Strategy came on board with us at a pivotal time. Our marketing staffer had just left, with looming deadlines for major marketing efforts just around the corner. We signed on with Arlington Strategy after interviewing several firms. Their presentation and breadth of services were far and away the best […]