Are you looking at your social media metrics and scratching your head on ways to improve your numbers? First, it's important to make sure you understand what you are looking at. Key Social Media Metrics Impressions: The number of times your post was displayed on...
Tired of staring at a blank spreadsheet struggling to figure out how best to organize your brand’s social media calendar? Planning months ahead is of course ideal but it isn’t always as easy as it seems. At Arlington Strategy, we have developed and tested multiple...
Are you scrolling through your photo library wishing you could capture better images for your small business’ social media channels? Using stock photos and graphics for every post can make it harder for your audience to connect with your brand. However, professional...
Have you ever started a friendship with someone via email? It usually starts off a little slow and dry. Tone and intent are often lost via email so people are generally cautious and choose their initial words carefully. But as you write back and forth, you begin to...
Is it better to do nothing if you can’t afford to go big? Can you use social media effectively with a limited amount of time and/or money? “Do I HAVE to be on Facebook? I HATE Facebook!” These are typical questions that we get from prospective and current...
Are you the owner of a small business? Who has by default also had to grab the social media by the reigns? Or perhaps you were hired for one thing but have now been asked to work on social media. Either way, social media is a lot of work. It takes a strategy and...
Every day our inboxes are filled with yet another event that is transitioning from the traditional in-person format to a virtual event. From the neighborhood 5K to top dollar galas, the future is filled less with nights out and more with nights in. As business...
Instead of another “How We Are Responding” Post - Try This Over the past week, life as we know it has changed dramatically: schools closed; restaurants closed or partially operating; fitness centers, tutoring, dentists, all closed. Every day brings new restrictions...
The ads are running non-stop and the signage is up - Black Friday is just a few days away! While the day after Thanksgiving used to mark the start of the holiday season, or at least the start of the holiday shopping season, more and more “black Friday” sales are...