It is exciting to see businesses continue to open their doors as we enter Phase 3 here in Northern Virginia. This is a key reopening phase that is shaping our new normal. As small businesses consultants in Arlington VA, we work closely with our clients to ensure their physical space and digital space is optimized […]
Author: Jennifer Mulchandani
We Were Wrong
We were wrong. We’re sorry. This past Saturday, when timeline feeds were full of peaceful demonstrators in the streets of Arlington and Washington, DC, we posted a recent blog about Marketing in Phase 1. At the time we scheduled the blog it seemed right. We want to help local businesses create COVID appropriate messaging as […]
Marketing During Phase 1
March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen, and threw everyone into uncharted waters. How can you ensure that you are making changes that will set your business up for long-term success and not just temporary fixes? One day we will shift from the Reopening Phase […]
Are you Zooming in Style?
Board rooms and offices are a thing of the past. We are now interacting with each other via Zoom, Microsoft Rooms, Facebook, and more. But are you showing up in these meeting rooms with your game face on? Here are six fast and easy ways to make sure you show up as your best self […]
Women Owned Business Day
Meet Jennifer! Founder and CEO of Arlington Strategy What were you doing before Arlington Strategy? My career path was not conventional! After graduate school, I spent three years in the Federal Government – in legislative affairs for the Department of Labor. From there, I helped to […]
ZOOM BINGO – Everyone Can Play!
Arlington Strategy Presents: ZOOM* Bingo Stuck on endless ZOOM or GoToMeeting calls? Stay engaged on your next video meeting with our fun ZOOM Bingo! Like most of the world, our team has been on nonstop Zoom video conference calls for the last couple of weeks. While we can’t do anything about staying home (our local […]
Marketing and Messaging During a Pandemic
Instead of another “How We Are Responding” Post – Try This Over the past week, life as we know it has changed dramatically: schools closed; restaurants closed or partially operating; fitness centers, tutoring, dentists, all closed. Every day brings new restrictions and more businesses having to alter their operations. Messaging through the rapidly changing landscape […]
Now Hiring: Senior Marketing Consultant
Senior Marketing Consultant (Part-Time) Arlington Strategy seeks a smart, motivated, and experienced marketing professional to join our growing team. The Senior Marketing Consultant will work with a diverse portfolio of clients and participate in proposal development and agency marketing strategy. The position will begin as a 20 hour/week position with the opportunity for growth. […]
Operating on Brand Values during Black Friday
The ads are running non-stop and the signage is up – Black Friday is just a few days away! While the day after Thanksgiving used to mark the start of the holiday season, or at least the start of the holiday shopping season, more and more “black Friday” sales are starting before Thanksgiving Traditionally, Black […]
Now Hiring: Part Time Digital Marketing Manager
Digital Marketing Manager (Part-Time) Arlington Strategy seeks an experienced digital marketing professional to join our growing team. If you are collaborative, creative, analytical, and love staying up-to-date on the fast-changing landscape of social and search marketing, we want to hear from you. This can be a remote (with weekly video conference meetings) or in-office position. […]