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Podcast

Episode 64: Creativity, Community, and the Power of Experiential Marketing with Hallie Seltzer
Episode 64: Creativity, Community, and the Power of Experiential Marketing with Hallie Seltzer

What if you could transform your small business into a powerhouse with nothing more than creativity and authenticity (even on a shoestring budget)? Hallie Seltzer joins The M Word to share how you can make a big impact, no matter the size of your budget.

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Episode 58: Jennifer Shares What Worked in Marketing in 2024
Episode 58: Jennifer Shares What Worked in Marketing in 2024

As we close out 2024, it’s the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing.  In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industries, offering a candid perspective on what truly drives growth.

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Episode 63: Building Trust and Strategy with Tara Meehan
Episode 63: Building Trust and Strategy with Tara Meehan

In today’s fast-paced business world, marketing is often misunderstood as a quick fix or a “nice-to-have” rather than a core, strategic function. But as marketing expert Tara Meehan reveals, it’s much more than just catchy slogans or viral trends—it’s about building trust, aligning values, and playing the long game.

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Episode 57: Andy Esser on Bridging the Gap Between AI and Human Insight in Wealth Management
Episode 57: Andy Esser on Bridging the Gap Between AI and Human Insight in Wealth Management

This week on The M Word, Jennifer chats with Andy Esser, a financial advisor with over 20 years of experience in finance and law. Andy dives into why it’s crucial to understand not just the numbers, but what really matters to clients—like their values and passions.

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