Have you ever started a friendship with someone via email? It usually starts off a little slow and dry. Tone and intent are often lost via email so people are generally cautious and choose their initial words carefully. But as you write back and...
Good Stuff
You Can Read Our Minds
The ideas don’t stop coming (of course they don’t – we’re marketers). And we have a lot to say (again, the whole marketing thing). Check out some of it here.
Giving Tuesday and End of Year: Are You Ready?
Nov 10, 2020 | Nonprofit Marketing
If you are a nonprofit and have not started your Giving Tuesday and End of Year campaigns, you need to read this blog. These campaigns are two very important opportunities for you to connect with current, past and future donors and to bring in some...
Marketing and the Election
Nov 5, 2020 | Latest News
What Can the Election Coverage Teach You About Marketing? If you are a little bleary-eyed from non-stop election coverage the last couple of days, you are not alone. We have all been doing our fair share of watching the news these past couple of...
Arlington Best Business Award Winner
Oct 28, 2020 | Latest News
Arlington Strategy was awarded the 2020 Best Service Small Business of the Year by the Arlington Chamber of Commerce. The Best Business Awards are earned by businesses that deliver exceptional quality of service to their customers, are industry...
Pivoting your In-Person Marketing Strategy to Digital: Part Four
Sep 24, 2020 | Brand Strategy
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during...
Pivoting your In-Person Marketing Strategy to Digital: Part Three
Sep 17, 2020 | Brand Strategy
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during...
Pivoting your In-Person Marketing Strategy to Digital: Part Two
Sep 10, 2020 | Brand Strategy
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during...
Pivoting your In-Person Marketing Strategy to Digital: Part One
Aug 31, 2020 | Marketing Plans
COVID has limited all in person meetings for the foreseeable future. While the future may be unclear as to where we are headed, the best you can do as a marketer or business owner is plan. It’s no question that you should continue marketing during...
Social Media Marketing on a Shoestring Budget
Aug 13, 2020 | Social Media
Is it better to do nothing if you can’t afford to go big? Can you use social media effectively with a limited amount of time and/or money? “Do I HAVE to be on Facebook? I HATE Facebook!” These are typical questions that we get from...