Sometimes called “corporate social responsibility” in larger organizations, cause marketing is intentionally giving back and engaging with the communities where a business or its employees are based. Cause marketing is not only for the big corporations of the world. We argue that EVERY business, no matter the growth stage or how robust your bottom line, […]
Now that you know how to get started with email marketing campaigns and what it takes to have an email marketing content strategy, it’s time to take it a step further by applying advanced email marketing tactics. Why You Need To Implement Advanced Email Marketing Strategies Advanced email marketing strategies are what will make your […]
In marketing, the phrase ‘content is king’ is commonplace. What this means for email marketing is that it isn’t enough to just send any old email to your audience, you have to be thoughtful with your content strategy. In the first post of this series, we talked about the basics of getting started with email […]
Nonprofits and the associated tax designation of such organizations are compelled to work towards a public good. Historically, this has often meant that nonprofits operate with lean margins, spending little on activities that are not directly correlated with delivering their mission. As they are held to standards on the percentage of expenses going to administrative […]
Email marketing is an important tactic to consider incorporating into your marketing strategy. Don’t worry if you don’t know where to start, that’s where this blog post comes in! Key terms in email marketing: Audience: a group of contacts; you can have one or more audiences. Campaign: an email (or series of emails) sent […]
Season 2 of The M Word was focused on brand — what it means, why it matters, the highs and lows of managing it, and so on. We asked guests, “what does the word brand mean to you?” and did deeper dives into their own experiences creating, recreating, and building brands. Some of our conversations […]
“Write a blog post on our rebranding,” my team said. “Reflect on the past ten years,” they added. And so I did. Running a business is a lot like raising children, in so far as the days are long but the years are short. Maybe anything that takes so much energy and commitment while rewarding […]
If you thought we were done with discussing brand… think again! In this bonus Season 2 episode, Heather Myklegard interviews co-host Jennifer Mulchandani about Arlington Strategy’s beginnings, development, rebrand, and future. Subscribe to The M Word wherever you listen to podcasts for more uncensored conversations. Connect with us on our socials on Facebook, Twitter, LinkedIn, […]
In the season 2 wrap-up, co-hosts Jennifer Mulchandani and Heather Myklegard go back through their discussions on all things brand. Tune in to hear them share highlights from each guest, what they learned, and their favorite moments captured both on and off the record. Subscribe to The M Word wherever you listen to podcasts for […]
Today we are talking with Whytni Kernodle, attorney, political strategist, co-founder and president of Black Parents of Arlington, co-founder and steering committee member of Arlington for Justice (where she also co-hosts a Facebook live show about racial and justice issues called Let’s Talk Tuesday), and now the CEO of Arlington Independent Media. Tune in to […]