“Thank you!” It’s obvious, saying thanks to your customers/clients/patients. Or is it? Are you sure you are thanking those who support your business? In a retail setting, say a store or a restaurant, it’s common to hear a verbal “thanks...
Willy Wonka is a genius and his golden ticket campaign was brilliant. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. And the contest dominated social conversation. I can only imagine how much more powerful the golden ticket campaign...
Part of a series of blog posts that takes a closer look at defining your strategy. Entrepreneur: AKA jack-of-all-trades, AKA wearer-of-a-thousand-hats, AKA superstar. If you are in start up mode, you are working all hours, planning, doing, begging for money, hiring,...
Part of a series of blog posts that takes a closer look at defining your strategy. Clients often ask us “how much do I need to spend on an effective marketing strategy?” and they are often surprised when we don’t have an off the shelf answer for them. Really, how much...
strat·e·gy ˈstradəjē/ noun: strategy; plural noun: strategies a plan of action or policy designed to achieve a major or overall aim. “time to develop a coherent economic strategy” synonyms: master plan, grand design, game plan, pan (or action), action...
Some of our clients refer to us as their agency, others call us their firm, and some clients call us their consultants. The clients who call us their agency must be fans of Mad Men. This always makes us smile. Like all people “in the business,” we are huge fans of the...
We all have different things that we love here at Arlington Strategy, and, when we were hired by Energy House last fall to manage and execute their next home tour event, I got very excited. I love events. All events. Market and manage a home tour that was open to the...
Turning the mirror… internal rebranding (or walking the talk!) We help our clients refine and define their brand all the time but, when we decided to update Arlington Strategy’s website and associated collateral, we realized how daunting the exercise can be for the...
Tutoring Club of McLean June 2012-Current What a wonderful day when I learned of Jennifer and Arlington Strategy through one of my clients! Without question, Jennifer was just what we needed. Her powerful combination of vision, dedication, energy and knowledge...
We have a diverse docket of clients and we treasure each of them. However, there is nothing like the drive and passion that new entrepreneurs bring to the table. With passion that we’d like to bottle and sell, start-up businesses bring an unparalleled energy and drive...
“Jennifer and her team at Arlington Strategy came on board with us at a pivotal time. Our marketing staffer had just left, with looming deadlines for major marketing efforts just around the corner. We signed on with Arlington Strategy after interviewing several firms....
You know that feeling of “ahhh” that you get when you deliver a trunk load of donations to your local charity, or when the county leaf truck clears away the piles you’ve left on your curb…. it’s a feeling of freedom. Less is more. ...
What sells? Clients ask me this, and whether they have a service or packaged product, knowing what sells is an important consideration. The ‘what’ is mostly about messaging, and the messaging is mostly about the brand’s value proposition. Know Your...
I love working with start up businesses! New entrepreneurs are a special breed of person, full of energy and purpose and drive. If society could bottle the enthusiasm of new entrepreneurs, we would have no shortage of energy in our country! One of the first things...
During a discussion this week with two fabulous clients about what they can do to maximize their brand exposure at an upcoming event, It occurred to me that the use of branded give-away items is prolific these days. In general terms, using branded goods can be an...
