Hiring Marketing Consultants in Falls Church VA: 3 Things You Need to Know
When hiring marketing consultants in Falls Church VA and the surrounding NoVA area, here are 3 things you need to do to find the right fit for your organization. 1. Establish a budget and set goals. Be sure to do this before speaking to the consultant, as this...
Year-End Giving: 5 Steps to Build a Successful Campaign
The year-end giving season is the most significant fundraising opportunity for most nonprofits. In fact, approximately 28% of nonprofits raise between 26–50% of their annual funds from their year-end ask. The biggest driving force behind end-of-year donations? The...
Episode 15: Aligning Social Media With Your Business Goals
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Episode 14: Engaging In Your Community
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Holiday Marketing: Why You Should Start Planning Now
Holiday marketing in September? It might seem early, but now is the perfect time to start planning your marketing campaigns for the 2021 holiday season. While the season officially begins in November, consumers start planning much earlier. In fact, last year, there...
Episode 13: Encouraging Action, Ethically.
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10 Steps for Successfully Launching a New Brand
Launching a new brand is fun and exciting, but it is also a lot of work. One of the most important parts of launching a new brand is determining Launch Day and establishing timelines to keep the rollout on track. How do I pick a good Launch Day for my brand? Timing...
Episode 12: How to Play Social Media’s Long Game
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Branding 101: 10 Helpful Tips for Creating a New Brand
The process of creating a new brand and developing a brand strategy can be intimidating and time-consuming, but it is a worthwhile investment, especially for new and small businesses. We’ve compiled a list of questions to help you get started. Who are you and why...
Episode 11: Living Out Your Mission With Energy and Trust
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Branding 101: Why the Olympics is Still Called Tokyo 2020
Originally scheduled for July 2020, the Tokyo 2020 Summer Olympics was postponed until 2021 due to the continued spread of the coronavirus pandemic — with one caveat; the branding will still say 2020. Yes, keeping the Tokyo 2020 branding intact keeps the tradition of...
Branding 101: Why Consistent Branding Matters to Your Marketing
When you hear the word branding, what comes to mind? A logo? A catchphrase? A flash of color? A feeling, be it positive or negative? Or all of the above? If your favorite brand or service came to mind just now, that’s the result of strategic and consistent branding. ...
Episode 10: Infuse Humor Into Everything
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Episode 9: Find Your People and Be Helpful
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