Today’s episode features Diana Nakarmi, co-founder of Pentagon Mixed Martial Arts, a small studio in Arlington, Virginia, started 10 years ago with her now-husband. Together, they’ve built a brand based on passion and a dream of changing lives through Mixed Martial Arts. Diana shares how building a brand takes investment — financial and otherwise — […]
Welcome to Season 2 of The M Word! In the season opener, co-hosts Jennifer Mulchandani and Heather Myklegard discuss how to build a brand, why it’s important, and how to know when it’s time for an update. Subscribe to The M Word wherever you listen to podcasts or listen direct from The M Word page. […]
Google Ads is one of the most effective ways to reach prospective customers and grow your business. Think about it. What is your source for finding businesses, suppliers, and answers to your everyday questions? Google, right? “Just Google it” has become a common phrase in most homes…and workplaces. Even at Arlington Strategy, we turn to […]
If you’re a new marketer or a small business owner looking to increase your knowledge of marketing strategies and tactics, marketing podcasts can be a great tool. People are driving to the office again or, at the very least, walking the dog on a break from their home office. In either case, podcasts are alive […]
2021 was a year of valuable lessons and growth, both professionally and personally, for our small-but-mighty marketing team! We added a new team member (Jheanel Walters, our Marketing & Advertising Specialist), welcomed new clients, and started The M Word podcast! Yes, we faced some challenges along the way, but we also learned how to pick […]
Like many other marketers, Apple’s recent announcement immediately got us thinking about how the changes to iOS 15 impact email marketing for our clients and our next steps. According to Craig Federighi, Apple’s senior vice president of Software Engineering, “This year’s updates include innovative features that give users deeper insights and more granular control than […]
Marketing experts and hosts of The M Word, Jennifer and Heather are back for our final episode of 2021 to help you plan your EOY campaign. As the year closes, here are some tips, tricks and tools to utilize for your EOY giving campaign for nonprofits and beyond. Listen to five important things that they’ve […]
Thinking of hiring a digital marketing agency in Arlington, VA? Or just want to know what an agency can do for your business? Let’s talk. Digital marketing is more than just posting on social media. From content and search engine optimization (SEO) to email and display advertising, effective digital marketing is complex, time-consuming, and expensive, […]
Whether you are looking to hire a marketing agency in Arlington, VA, or keep it in-house, there are pros and cons to both and many variables to consider. The benefits of hiring a marketing agency versus an internal marketing team are: 1. An outside agency brings in an entire team of experts with a broader range […]
When hiring marketing consultants in Falls Church VA and the surrounding NoVA area, here are 3 things you need to do to find the right fit for your organization. 1. Establish a budget and set goals. Be sure to do this before speaking to the consultant, as this information will help them give you more […]