Marketing Strategies in the Era of Taylor Swift
Are you impressed by the way Taylor Swift rolled out her latest album? Even if you think a Swiftie is a new floor mop, it was hard to miss the build-up (*cough* marketing) to the release of The Tortured Poets Department. From Target to social media to surprise albums,...
How to Guide to Assess Social Media Networks
If you own a business, you are often confronted with the twin questions of whether you should be on social media and what social media network is best for your company. While there is not one stock answer to this question, there are some pathways you can follow to...
Navare Carter: Intuitive
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Episode 16: It’s Not Too Late to Plan Your EOY Campaign
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Hiring Marketing Consultants in Falls Church VA: 3 Things You Need to Know
When hiring marketing consultants in Falls Church VA and the surrounding NoVA area, here are 3 things you need to do to find the right fit for your organization. 1. Establish a budget and set goals. Be sure to do this before speaking to the consultant, as this...
Episode 4: Building Business Through Deep Community Roots
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Episode 1: Welcome to The M Word with Jennifer Mulchandani and Heather Myklegard
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Introducing: “The M Word”
We are excited to share the launch of our new podcast, The M Word, an uncensored conversation on all things marketing. From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak...
How to Create a Content Calendar
Tired of staring at a blank spreadsheet struggling to figure out how best to organize your brand’s social media calendar? Planning months ahead is of course ideal but it isn’t always as easy as it seems. At Arlington Strategy, we have developed and tested multiple...
Free Nonprofit Marketing Webinar
Nonprofits are going to have to continue to keep getting creative in 2021 and that is not necessarily a bad thing. Join the Arlington Strategy team on February 3rd at noon for a free webinar on How Nonprofits Can Optimize Using Digital Tools in 2021. We will discuss...
2021 Marketing Trends
It’s 2021, and while not much has really changed since 2020, there are some marketing trends that brands should have on their radar and be ready to tackle as we continue to work remotely and creep back to a new normal. Virtual Events/Hybrid Events Virtual events are...
Bring Your Digital Marketing to Life with Video
Have you ever started a friendship with someone via email? It usually starts off a little slow and dry. Tone and intent are often lost via email so people are generally cautious and choose their initial words carefully. But as you write back and forth, you begin to...
Marketing and the Election
What Can the Election Coverage Teach You About Marketing? If you are a little bleary-eyed from non-stop election coverage the last couple of days, you are not alone. We have all been doing our fair share of watching the news these past couple of days in between work...