by Jennifer Mulchandani | Dec 2, 2019 | Social Media
The ads are running non-stop and the signage is up – Black Friday is just a few days away! While the day after Thanksgiving used to mark the start of the holiday season, or at least the start of the holiday shopping season, more and more “black Friday” sales are...
by Jennifer Mulchandani | Nov 21, 2019 | Social Media
Digital Marketing Manager (Part-Time) Arlington Strategy seeks an experienced digital marketing professional to join our growing team. If you are collaborative, creative, analytical, and love staying up-to-date on the fast-changing landscape of social and search...
by Jennifer Mulchandani | Sep 9, 2019 | Latest News
Our small energetic team seeks candidates who share our values: Collaboration | Service | Creativity | Excellence | Integrity Marketing Assistant (Part Time/Full Time) Arlington Strategy seeks a smart, motivated and creative person to join our team. The Marketing...
by Jennifer Mulchandani | Aug 6, 2019 | Social Media
Blogging is a great marketing tactic that not only gives your website search engine optimization (SEO) benefits, but also helps curate a brand personality for your business and lets you speak to newsworthy or interesting topics in your field. The main goal of your...
by Jennifer Mulchandani | Jun 4, 2019 | Social Media
Twitter has become the easiest social media platform for live event coverage. Now, it isn’t just for individuals, it’s for brands too. What is “live tweeting”? verb: gerund or present participle: live-tweeting definition: post comments about (an...
by Jennifer Mulchandani | Apr 1, 2019 | Brand Strategy
Every business needs a value proposition What is a value proposition: This is a statement of how your product or service meets the wants and needs of your customers in a unique or better way than your competitors. In short, it is the reason why customers or clients...
by Jennifer Mulchandani | Mar 19, 2019 | Latest News
No matter what your business is, a bakery, dry cleaner, automobile repair or anything else, you have to do marketing in order to grow. Every business plan template includes a section on marketing. So even if you are an expert in whatever your business is selling, you...
by Jennifer Mulchandani | Mar 18, 2019 | Latest News
Customer experience should be your lead marketing strategy Customer experience is a combination of how a customer interacts with your business (purchasing, communications), what they see, feel, hear while interacting, and overall how satisfying they find the product...
by Jennifer Mulchandani | Mar 8, 2019 | Latest News
Arlington Economic Development and SCORE are holding the We Thrive Women Entrepreneurs’ Conference on March 21st in Arlington, VA. The day-long event will feature keynote speakers, panels of successful women business owners, and breakout learning workshops....
by Jennifer Mulchandani | Jan 30, 2019 | Latest News
Marketing Assistant (Part Time) Arlington Strategy seeks a smart, motivated and creative person to join our team. The Marketing Assistant will work on a range of projects, including proposal development, content creation and campaign implementation. Work hours will...
by Jennifer Mulchandani | Dec 11, 2018 | Brand Strategy
Six and a half years in business and we just had our ribbon cutting! Our (relatively small) office was packed with more than sixty people. The evening was a whirlwind event that we’d spent weeks planning. Now that it’s over, we are pretty proud of...
by Jennifer Mulchandani | Oct 31, 2018 | Latest News
Trick or treat? BOO! A favorite scene from “The Office” via GIPHY It is fitting that Arlington Strategy is moving into our new offices at Halloween time. And I’m not even talking about our pumpkin orange brand color! Taking office space is pragmatic,...
by Jennifer Mulchandani | Jun 26, 2018 | Social Media
How our agency created efficiency by adopting a new social media management platform. By: Brooke Tannehill, Summer 2018 Intern, Clemson University With the growth of social media and the explosion in new content being created daily, it is important not only to be...
by Jennifer Mulchandani | May 16, 2018 | Latest News
Our latest issue of the Arlington Strategy #newsletter is both reflective and celebratory. Our team is lucky to work with a variety of clients who provide tremendous inspiration to us, professionally, creatively, personally. Entrepreneurs are risk takers, leaders who...
by Jennifer Mulchandani | Apr 19, 2018 | Latest News
My family and I recently returned from a trip of a lifetime, spending two weeks traveling to five cities in India. The first stop was in Delhi, the capital city and home to significant history. Delhi is also home to 21 million people. To understand the scale, New York...
